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Mapa Research has taken its expert digital banking research offering to the United States, giving financial institutions in North America the chance to see what their competitors and peers are doing online, and the customer experience they are providing.
Mapa has been providing insights to financial services since 1986, helping clients improve the customer experience and develop digital strategies and products. Our portfolio of live bank accounts is what sets us apart, allowing us to show banks a rare glimpse of their competitive landscape.
Featuring numerous screenshots taken past the point of login, Mapa reports fully explore what providers are doing across digital channels and devices – even in secure areas. Our expert analysts then turn this research into advice and inspiration for your strategy and product development.
We map and record the customer journey across mobile and internet banking for checking accounts and credit card accounts, delivered via our new US Mobile Banking Monitor and US Credit Cards Monitor. We also offer bespoke consultancy, such as mystery shopping projects, customized briefings and specific competitor benchmarking.
Clients such as Barclays, RBS, AMEX and MBNA already trust us to deliver the insights that their business needs, and you can read our client case studies here. We also partner with various US events, such as Finovate Spring San Jose, FinovateFall New York and Money 2020 in Las Vegas.
Mapa Founder Mark Pavan comments: “We have worked with American clients for many years, and are seeing many interesting digital initiatives from the United States in our research. As we expand our reach in this changing market, we are very well placed to help banks and credit card providers in the US develop more competitive products and improve their customer experience.”
For a sample of what we offer, click the button below. For more information, please contact us.