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As NatWest unveil their updated mobile app, resplendent with a new feature allowing customers to notify them of travel plans, we put together this free report showing their user journey, and that of some of the other banks who offer the same functionality.
Allowing customers to tell you they are travelling abroad is a handy feature for banking apps, not least because it provides the perfect opportunity to cross-sell other financial products – and become a trusted travel companion with the right content.
Download the report and (in typical Mapa Research style) you’ll see what the customer sees, beyond the point of logging in to the app, from brands such as Lloyds (UK), Commonwealth Bank (AU) and Simple (US).
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