Mapa Research is part of the Business Intelligence Division of Informa PLC
This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
Artificial Intelligence (AI) is being used across the financial services industry, becoming more popular in customer-facing digital channels. While the technology is improving, and offering a clear way to improve on customer service offerings while cutting costs, many of the early case studies – featuring chatbots and virtual assistants – don’t appear to make the best use of machine learning, or really help banking customers in a meaningful way.
So are we entering an age of reliance on artificial, as opposed to actual, intelligence? Or is this just a new – but perhaps more efficient – way to present the same information to customers? Will banks or FinTechs be the first to capture new customers based on a compelling combination of technology and data access?
Download our free report to read some of our insights around AI and the opportunities for savvy brands to help customers manage their finances.