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Report: Open Banking Customer Communications

November 15, 2017

In the world of finance, there is a lot of excitement around PSD2 and Open Banking. As we move closer to the day that the new regulation will come into effect, both challengers and incumbents have announced that they will take advantage of open APIs to launch aggregation platforms. The value in being able to share data between banks and third party providers might seem obvious to those in the industry but conveying the advantages to customers, who have always been told not to share their data, will pose a challenge for banks.

Customer Communications on Open Banking - Email banners

In this free report, we analyse the first communications around the new regulatory environment. What is the message around Open Banking? How is the concept explained to customers? Are any benefits conveyed? See examples from Barclays, NatWest, First Direct, Smile.co.uk and more.

For more information on customer communications for these providers and others, get in contact with us today.

 

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