woman using a mobile phone

Mobile Banking Monitor

June 28, 2017

The question is no longer which banks are present on mobile devices, but who is truly elevating the user experience. Mapa’s quarterly Mobile Banking Monitor assesses financial services providers across the world to answer that question, and also help clients visualise the trends and developments in this area.

For instance, are your top competitors:

  • Making it easier to log in to mobile banking without sacrificing security?
  • Exploring new identity verification and biometric authentication processes?
  • Allowing – and encouraging – customers to apply for new products via mobile? And does the experience gather the right information in the most convenient way?
  • Offering mobile banking customers additional features, such as PFM tools, budgeting tools and clever calculators? Do they actually work well on smaller screens?
  • Considering the importance of good navigation on mobile devices?
  • Letting users complete tasks like making domestic and international payments, managing multiple accounts, activating, blocking, ordering and reactivating cards, and checking their balance on mobile?
  • Marketing to customers on the move with personalised and targeted promotions?
  • Making the most of the unique features of mobile devices: click to call, 3D Touch, contextualised push notifications, contactless payments, and so on?
  • Clearly willing to experiment, offering beta products and app testing to selected users?
  • Offering the right levels of, and channels for, customer support?
  • Ready for PSD2?
  • Innovating or stagnating?

Mobile Banking User Journey

The ability to compare and study the mobile approach taken by top banks around the globe inspires creativity, feeds into product roadmaps, lends support to existing projects and helps our clients benchmark their performance against competitors, thanks to a detailed matrix and accompanying trends report. The battle for customers will be won or lost based on the experience they enjoy when doing banking on the go, on smaller screens.

The Mobile Banking Monitor now tracks more than 50 financial services providers across several world markets: Barclays, First Direct, HSBC, Lloyds, Nationwide, NatWest, RBS, Santander, Tesco Bank, TSB, ANZ, Commonwealth Bank, NAB, Westpac, Emirates NBD, BNP Paribas, Société Générale, Commerzbank, ING, ABN Amro, Rabobank, SNS Bank, Bank Zachodni, mBank, Banco Popular, Bankinter, BBVA, Bankia, CaixaBank, Banco Sabadell, Danske Bank, Länsförsäkringar, Nordea, SEB, Skandia, Swedbank, Garanti Bank, Ally Bank, Citi, Bank of America, Chase, GoBank, Discover, PNC, US Bank, Wells Fargo and ICICI Bank as well as PayPal, Fidor, Holvi, Monzo, Revolut, Starling, Simple, N26 and Moven.

Mobile Banking in the US

You can also opt for our US-specific Mobile Banking Monitor, which tracks, benchmarks and analyses updates from Ally Bank, Bank of America, Chase, Citi, GoBank, Moven, PNC, Simple, US Bank and Wells Fargo, on the mobile browser and app, each quarter.

Click on the button below to download a free sample of the Mobile Banking Monitor. Contact us today to set up your subscription.