Mapa Research is part of the Informa Intelligence Division of Informa PLC.
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The uptake of digital and mobile banking by consumers has given banks the opportunity to market financial products in new and engaging ways. However, few have fully seized the opportunity that these platforms offer to target their customers with bespoke, personalised marketing based on their individual needs.
Mapa’s portfolio of live, international bank accounts and the flexibility to open new accounts as needed, gives us the unparalleled ability to track marketing activity, either providing a snapshot or a view over a period of time. As well as monitoring marketing across websites (desktop and mobile) and apps, Mapa can collate and track marketing communications delivered by post, email, phone, text and social media.
Recent projects include:
Want to speak to us about your marketing tracking needs? Whether it’s marketing, cross-selling, or another aspect of user experience within digital banking, get in touch today.