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Insight Series Report 10 things to do in 2017

Insight Series – 10 Things Digital Banking Teams Should Be Doing in 2017

December 08, 2016

In our final Insight Series Report of 2016, Mapa Research asks: What should financial services providers be considering for next year, to improve the digital customer experience?

Featuring behind-the-login screenshots from established banks like Barclays and Santander, user journeys from newer brands like Fidor, N26, Prosper, Pariti and Cleo, and insights based on the trends we’ve seen this year, this report will help digital teams with planning, inspiration and supporting evidence for 2017 strategies.

2017 will be a year of change, with Open APIs, Artificial Intelligence, the Internet of Things and many other emerging technologies having a transformative effect on many businesses, not just banks. As well as working these new technologies into their strategies, we believe banks need to be thinking about:

  • Improving functionality without complicating the user experience
  • Renewing their focus on digital onboarding
  • Delivering a coherent experience to customers by joining the dots between different business units
  • Monitoring and perhaps partnering with FinTechs

Mapa’s access to bank accounts across the globe allows us to analyse and assess the performance of your desktop and mobile consumer offering – and offer advice and recommendations to financial services clients, based on our unique insight into a range of customer experiences.

This report is therefore useful for anyone in product, channel, CX, UX and technology teams, within any financial services organisation.

Watch Research Manager Chris Ward talk about some of our predictions in this video…

Download a free sample by clicking below, and contact us today if you’d like to purchase a report or subscribe to our 2017 Series.