During this year’s Digital Futures event, our Head of Research, Suraya Randawa, had a brief interview with Ovum’s Head of Industries, Kieran Hines, to discuss AI’s potential to improve the digital user experience.

For more media from Mapa Research’s experts, visit our News and Resources section here.

For more information on Ovum, visit their website here (opens in a new tab).

For more information on the Digital Futures event, visit the official event page here (opens a new tab).