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Core Financial Products Monitor

March 01, 2017

The Core Financial Products Monitor covers Current Accounts, Savings, Mortgages and Personal Loans. We track the leading providers in the UK on a quarterly basis, comparing around a hundred metrics relating to promotion and positioning of products on their public sites. With a clear overview of the UK market, this Monitor and accompanying Quarterly Update Report looks at products and packages on offer, digital marketing from providers, available comparison tools and calculators and the application, including the support options available.

With an eye on regulation, competition and innovation, Mapa analysts take screenshots of the user journey, so you can see exactly what consumers see. This gives you a visual snapshot of where competitors are:

  • Promoting new products
  • Educating potential customers
  • Offering new tools, calculators and branch locator features
  • Improving the application and account opening process
  • Simplifying the explanations of products and services
  • Using social channels to promote and explain what they do
  • Enhancing customer support

Clients who subscribe to the Monitor are able to benchmark their performance against competitors in these four key areas, thanks to a detailed matrix and accompanying trends report. The findings are presented at your office, with a chance to ask questions and gain even more insights. How will providers innovate to make sure they stand out above the rest?

We monitor Barclays, B, Fidor, First Direct, Halifax, HSBC, Lloyds Bank, Nationwide, NatWest, Santander and Tesco Bank to produce this Monitor.

Find out about our full range of Monitors here, or click on the button below to download a free sample of the Core Financial Products Monitor.

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