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Is strict regulation to blame for the lack of cross-selling activity from banks, particularly on mobile channels? In our recent Insight Series Report, Effective Selling on Mobile (...
First Direct has said it will stop using ‘great customer service’ as its key selling point and start focussing on being a ‘modern bank’. But are the two really that different? Zoe Burns-Shore, the Head of Brand and Marketing at First...
We held a few focus groups here at Mapa recently, and covered the topic of person-to-person (P2P) payments. One topic made me think about the power of referral marketing. The question was: Would you sign up to a new digital service if it made it...
HSBC and YouGov presented at Marketing Week Live (#MWL17) today, on a new approach to customer segmentation that looks at attitudes rather than age or stage. Claire Verdirame,...
The ascendancy of Trump, the alt right movement and women’s marches around the world are making it a very interesting time for feminism and gender equality. Despite global challenges, the position of women in society is improving overall – the...
As a marketing professional, I do feel slightly bored with the buzzword ‘millennial’, and find myself asking what purpose the categorisation really serves – since millennials are all the people born between 1980 and 1996. Has this mammoth...
As part of Mapa’s analysis of the digital banking landscape, we often come across videos that have been launched for promotional or educational purposes, and deployed across sites and social channels. It’s predicted that ...
It’s been done with little fanfare, but Tesco Bank’s ‘Total Community Platform’, Your Community, was actually launched in the middle of last year, as we noted in our ...
As we touched on in our recent article about social customer service, the possibilities to provide support over private channels...
As we discussed at the end of last year, some banks are making use of the more private social channels to communicate with customers and offer help and support. Our...
Our most recent update of the Digital Banking Dashboard found that ABN AMRO (NL) and BBVA (ES) are the first European banks to enable the use of WhatsApp as one of their communication channels. BBVA customers now have the opportunity to speak to...
Barclay’s Pingit now allows customers to make payments to individuals and small businesses via Twitter, making them the first UK bank to offer the...
At the end of last year, we published an article regarding the Nordic digital savings specialist Nordnet and its collaboration with Shareville. The purpose behind this partnership was to implement an...
