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Digital onboarding & servicing is essential in today’s world, but just having a digital offering isn’t enough, what matters is the user experience (UX) and how you leverage it to:
Acquire more customers, Offer better support, Build loyalty and Cross-sell additional solutions.
We access, document & audit hundreds of live accounts on an ongoing basis, to visually lay out the competitive landscape of banks, big techs, fintechs, credit card providers, credit unions, lenders, and more.
Mapa can take you beyond the login, providing you with a clear view of digital banking experiences offered to customers. Our Digital Banking Monitors, and regular accompanying reports, feature the insights we gather from our portfolio of live bank accounts, plus objective guidance from our expert analysts.
So you get unparalleled competitor analysis, inspiration and strategy recommendations based on evidence, and a detailed look at the best features, functionality and design in digital banking and payments across the globe.
What does the consumer journey look like in your competitors’ online offering? Is the user experience pleasant and straightforward, or do customers face hurdles to completing application forms, accessing account information and performing everyday financial tasks?
Whether you want a deeper understanding of the cross-device consumer experience for one competitor or an overview of how consumers interact with digital banking services across providers and markets, we can help.
Whether you are seeking inspiration from best-in-class innovations or a window into specific areas of competitor activity, our unique, observation-based perspectives will inform and enhance your decision-making. We can shine a light on areas that are otherwise off-limits, providing you with the full picture on which to base your strategy. Mapa has been advising clients for over two decades. Combining this experience with our unique access to competitor activity allows us to deliver powerful, actionable insight.
Think of it like this: would you rather have a painting described to you or look at it for yourself? See the full picture with Mapa Research.
We help some of the world’s leading Financial Services organisations to understand their digital landscape
Allied Irish Banks
Nationwide Building Society
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