We provide the insights to help banks improve the consumer experience.
Mobile Banking App Benchmarking Reports
Benchmark your mobile banking app against those of your peers and competitors.
Through our powerful benchmarking solution, providing insight into what thousands of customers are saying about mobile apps across financial services, we produce the industry-leading Mapa App Score©.
Data is presented in clear and simple graphs and charts, letting you see how your own apps compare against selected competitors. Track what users think of your app as you release updates, and receive alerts when a competitor releases a new version of their app. You can even compare your app against apps from best-of-breed banks and new entrants, in both your own market and across a range of European markets and the US.
Contact us today to discuss how this new service can help your business.
Mapa Customer Experience Workshops
Experience what banking customers actually experience.
With access to a broad range of devices and accounts, Mapa Research – and its clients – has unprecedented access to what digital banking consumers see on internet and mobile banking channels.
In our Customer Experience Workshops, we take you through the same user journey a customer goes through when they use your competitors’ products, whether it’s mobile banking, money management apps, completing a mortgage application, or reading the small print.
To arrange a workshop with our experienced team, Contact us today.
Nationwide uses Mapa’s Mobile Banking Dashboard to steer projects
The Senior Manager of Digital & Mobile at Nationwide, Dave Palmer, discusses his partnership with Mapa Research and how he uses the Mobile Banking Dashboard to inspire...
Allied Irish Banks make better decisions with visual insights from Mapa Research
Stephen Sherwin, Head of Mobile Development at Allied Irish Banks, shares his experience of using the visual insights from Mapa Research to feed into his project...
Danske Bank – A case study in delivering a digital strategy
Regular readers will often see Danske Bank highlighted in our research studies. Why is this, and what do we particularly like about their digital banking...
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