It has been over a year since we wrote the second tablet report in the series. A lot has changed since then. In this report, we will look to see how the market has changed and where the tablet really fits into the banking proposition. There is plenty to report on.
As part of the report we provide six points that act as a blueprint for success. On top of that three themes have emerged. These include:
- Banks have invested in a tablet presence and a few have done a great job. The challenge for all is to tap into the latent sales opportunity that is present.
- Think iPad before other tablets. The market is going to be still led by Apple in the short to medium term. Nokia and RIM may well continue to struggle leaving a two horsed race between Apple’s iOS and Google’s Android.
- Invest in design and usability. Because of the greater ease of use of applications outside of banking, it will be difficult to make an immediate impact on users. Making the complex simple is a core challenge.
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