Mobile Series: Edition 1 - Promote, convert and sell more
Mobile is undoubtedly throwing up many challenges for banks. From payments to security and from customer expectations to user experience prioritising new developments remains difficult. One key challenge is getting customers to adopt mobile banking, but if successful – and as trends are showing – it presents an opportunity to up sell and cross other financial products and services. In this report we look at how banks have innovated within both these areas.
Sample: PDF Published: Mar 2012 Author: Joshua Grant
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