Retail Banks Taking Measured Approach To Social Media
11 April 2012 | Internet banking Social | Joshua Grant
Mapa has recently produced the Internet Banking Dashboard: an in depth look at all the major UK banks’ Internet Banking services.
A key theme in this quarter has been social media activity. NatWest, RBS and Santander have all launched on Twitter while Barclays are now present on Facebook....keep reading
Mapa review the changes monitored during the year; some key trends emerge
03 January 2012 | Mobile & SMS Social Tablets | Mark Pavan
Throughout the year Mapa researchers have been busy updating online competitor intelligence dashboards, and posting stories about the changes encountered. These dashboards cover a broad spectrum of the Financial Services market including banking, credit cards, general insurance, loans, mobile,...keep reading
Five major mortgage providers now using videos to attract customers
04 November 2011 | Mortgages Social | admin
Mapa researchers recorded around 35 changes whilst completing the latest Mortgages Dashboard update.
A notable trend was the increase in video marketing amongst the mortgage providers, with many of them adding videos to their websites to help convey facts and guidance about their products and...keep reading
Social media in the financial services industry
04 October 2011 | Social | Ruth Janssen
Twitter receives growing attention from financial institutions, as both the Australian ANZ bank as well as Swedish bank Skandia introduced Twitter pages. These findings were revealed in the quarterly update of our ING International Dashboard.
The ING International Dashboard compares...keep reading
Attracting customers online with Social Media and Competitions
Besides the regular UK dashboards Mapa produce every quarter, we are also preparing dashboards on an international basis.
Last week I was putting together an international internet banking dashboard, looking at 6 providers from 3 continents and 6 countries. These have been selected on a Best...keep reading
