Findings from Mapa’s Competitor Dashboard
04 May 2012 | Mortgages | Evita Medne
Now, since 2008 as banks tighten their belts, their criteria for getting a mortgage is a different proposition and it is not only branch applicants who are suffering.
We set out to look at how the providers featured on our heyday online mortgage dashboard of 2008 were now behaving, on our...keep reading
First time buyers targeted in new campaigns
10 February 2012 | Mortgages | Ruth Janssen
This month saw the recent update to our Mortgages Dashboard, revealing a number of interesting changes in the UK market.
Providers have been trying their best to attract first time buyers. Previously high deposit requirements were making it increasingly difficult for first time buyers to get...keep reading
Five major mortgage providers now using videos to attract customers
04 November 2011 | Mortgages Social | admin
Mapa researchers recorded around 35 changes whilst completing the latest Mortgages Dashboard update.
A notable trend was the increase in video marketing amongst the mortgage providers, with many of them adding videos to their websites to help convey facts and guidance about their products and...keep reading
Help in financial difficulty and budgeting advice latest additions on mortgage sites
24 August 2011 | Mortgages | Hannah Durevall
Mapa researchers recorded around 35 changes whilst completing the latest Mortgages Dashboard update.
A noticeable trend is that mortgage companies are more upfront with their fees & charges and are supporting customers in financial difficulty. Cheltenham & Gloucester and Yorkshire Building...keep reading
Lender introduces live chat and simplified mortgage calculators
04 February 2011 | Mortgages | admin
Mapa researchers recorded around 25 changes whilst completing the latest Mortgages Dashboard update. Yorkshire Building Society, which has been steadily improving its website in recent times, has continued this trend with the introduction of live chat and easy access to simplified versions of...keep reading
