Banks increasingly engaging customers about digital strategy
05 March 2012 | Current accounts | Joshua Grant
Mapa has recently completed its quarterly look into Retail Banking Current Account Brochureware and found a number of continuing themes.
Current Accounts remain at the heart of the banking relationship and consequently the fight for customers is as fierce as ever. Halifax and Santander have...keep reading
Bank provides new insight and transparency into its progress
25 February 2011 | Current accounts Social | admin
Mapa researchers recorded around 15 changes amongst the 9 providers monitored in the February Current Account Brochureware Dashboard. One change of particular interest came from RBS who have launched a new microsite entitled ‘Changing the bank’.
This site was created in response to the banking...keep reading
Account opening as it should be
13 August 2010 | Current accounts | admin
Today I opened a Metro Bank account. Despite my cynical expectations the bank really is putting the customer first. Here is the chronology of what happened:
09.00 Leave office armed with appropriate documents on my quest to open a Metro bank account
09.25 Arrive at Holborn. See bright...keep reading
Halifax customers can switch banking easily with online form
30 March 2010 | Current accounts | admin
The March update of Mapa’s Internet Banking Dashboard has recorded over 35 changes to the public and Internet Banking websites of the 15 banks monitored.
These changes include Halifax making it easier for customers to switch their banking Halifax switchingto them. Customers that have a bank...keep reading
Last bank standing as direct bank “withdraws” from market
23 March 2010 | Current accounts | Mark Pavan
Recently I was made aware of the removal of online applications for new products at cahoot as part of the restructuring of the brand within the Santander portfolio. A “temporary redirection” sign directs customers to the Santander website as an alternative. With the earlier withdrawal of the...keep reading
