Our Story

To help you to understand your position and performance in the market place Mapa researchers act as if we are your customer. Our unique services simulate internet users' experiences by completing customer journeys on a comparative basis in your market sector. Whether you need research services, expert consultancy or an interactive workshop, we are confidence we'll be able to provide you with insight.

Below gives you an introduction into what we're made of.

We're in financial services

Mapa carry out online banking research across retail products like current accounts, credit cards, savings, mortgages, personal loans, general insurance, private medical insurance and share dealing

We spend all day on the internet

Not only are we online financial services experts, but are knowledgeable across the whole internet industry including new media, social networking, online video and other web 2.0 functionality

We love traveling

We have clients in Belgium, the Netherlands, Scandinavia and the UK and also carry out internet banking research in Australia, France, Spain and the USA

We know our Andriods from our iPhones

With real bank accounts across the world Mapa, monitor the mobile and SMS functionality within these accounts. We've also got a spread of handsets from Nokia N95s to the most recent iPad that we use to login to the accounts. See more about our mobile handset workshops.

We are the customer

Using our robust and proven methodology, we spend more time exploring each website than any normal customer, testing every part of the online service offered by the major players in your market sector. This includes visiting public and secure parts of websites.

Over the past 10 years Mapa have built a portfolio of real bank accounts that we manage. This gives our clients an insight that cannot be rivaled. For ongoing competitor monitoring you can read more abuot our Dashboard service.

We're fast off the mark

Our international research is carried out by bi and tri-lingual researchers retaining the research findings internally. This allows clients quick access to knowledge.

We learn and share

Mapa run several internal systems that allow us to capture, store and re-use market intelligence that provides clients with timely and up-to-date information. You can also follow us out on Twitter, read what we're reading on Delicious, subscribe to our RSS feeds or join our digital banking innovation group.