We go beyond the login to showcase the breadth of digital banking experiences offered to customers.
Our dashboards, reports and consultancy projects all feature the insights we gather from our portfolio of live bank accounts, along with insights from our expert analysts.
When you look at your competitors, how much can you see? Not as much as we can. We provide our clients with a unique window into their competitors’ online activities using our worldwide portfolio of live digital bank accounts. We explore, analyse and document the workings of real accounts, bringing the user experience to life from both public and secure online and mobile banking services. We provide real benchmarks through our comparative Dashboards, evidence-based analysis of key topics in our Insight Series reports, and immersive learning in our Experience Workshops. Access all areas with Mapa Research.
What does the consumer journey look like in your competitors’ online offering? Is the user experience pleasant and straightforward, or do they face hurdles to completing application forms, accessing account information and performing everyday financial tasks? Whether you want a deeper understanding of the cross-device consumer experience for one competitor or an overview of how consumers interact with digital banking services across providers and markets, we can help.
Whether you are seeking inspiration from best-in-class innovations or a window into specific areas of competitor activity, our unique, observation-based perspectives will inform and enhance your decision-making. We can shine a light on areas that are otherwise off-limits, providing you with the full picture on which to base your strategy. Mapa has been advising clients for over two decades. Combining this experience with our unique access to competitor activity allows us to deliver powerful, actionable insight. Think of it like this: would you rather have a painting described to you or look at it for yourself? See the full picture with Mapa Research.
After the 2008 recession, players in financial services have been forced to rethink their sales techniques. The sales culture of the past has now moved towards...Read More
Although we are seeing a reduction in the number of physical banking branches, there is a concurrent trend for re-purposing the premises for other uses,...Read More
Mapa Founder Mark Pavan discusses the importance of sustaining digital conversations with customers. In this time of ever-increasing change, retail banks face a pressing loyalty challenge:...Read More
As the dust settles after the UK’s rather unexpected decision to leave the European Union, at Mapa we are looking carefully what Brexit means for us...Read More
Innovation and regulation have traditionally been positioned within the financial services market as opposing concepts. Indeed, regulation has been seen as being one of the...Read More
At Mapa we have been following the evolution of Personal Finance Management (PFM) since 2011 in our PFM Insight Series Reports. When done well, PFM tools...Read More
The Senior Manager of Digital & Mobile at Nationwide, Dave Palmer, discusses his partnership with Mapa Research and how he uses the Mobile Banking Dashboard to inspire...Read More
Stephen Sherwin, Head of Mobile Development at Allied Irish Banks, shares his experience of using the visual insights from Mapa Research to feed into his project...Read More
Last week we saw Santander launch the first virtual assistant technology for an iOS mobile banking app in the UK. “Technology is rapidly changing how customers...Read More
With the Competition and Markets Authority (CMA) pushing for change and SMEs revealing they are underwhelmed by current business banking propositions, UK banks may find...Read More