Mapa

Mapa Research
Experts In Digital Banking Research

What We Do

We go beyond the login to showcase the breadth of digital banking experiences offered to customers.
Our dashboards, reports and consultancy projects all feature the insights we gather from our portfolio of live bank accounts, along with insights from our expert analysts.

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Competitor Analysis

When you look at your competitors, how much can you see? Not as much as we can. We provide our clients with a unique window into their competitors’ online activities using our worldwide portfolio of live digital bank accounts. We explore, analyse and document the workings of real accounts, bringing the user experience to life from both public and secure online and mobile banking services. We provide real benchmarks through our comparative Dashboards, evidence-based analysis of key topics in our Insight Series reports, and immersive learning in our Experience Workshops. Access all areas with Mapa Research.

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Consumer Insight

What does the consumer journey look like in your competitors’ online offering? Is the user experience pleasant and straightforward, or do they face hurdles to completing application forms, accessing account information and performing everyday financial tasks? Whether you want a deeper understanding of the cross-device consumer experience for one competitor or an overview of how consumers interact with digital banking services across providers and markets, we can help.

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Bespoke Consultancy

Whether you are seeking inspiration from best-in-class innovations or a window into specific areas of competitor activity, our unique, observation-based perspectives will inform and enhance your decision-making. We can shine a light on areas that are otherwise off-limits, providing you with the full picture on which to base your strategy. Mapa has been advising clients for over two decades. Combining this experience with our unique access to competitor activity allows us to deliver powerful, actionable insight. Think of it like this: would you rather have a painting described to you or look at it for yourself? See the full picture with Mapa Research.

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You’re in great Company

We help some of the world’s leading Financial Services Organizations to understand their digital landscape?

  •  
    Stephen Sherwin

    Head of Mobile Development

    Allied Irish Banks

  •  
    Dave Palmer

    Senior Manager, Digital & Mobile

    Nationwide Building Society

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