Mapa Research
Digital Banking Customer Journeys

How We Help

Do you work in financial services? Are you struggling to understand what your competitors are doing online? Do you know what their customers see and experience?

Are you looking for inspiration from the best financial apps and websites around the world?

Mapa can help. We offer a unique window into your competitors’ online activities using our worldwide portfolio of live digital bank accounts.

We explore, analyse and document the workings of real accounts, bringing the user experience to life from both public and secure online and mobile banking services.

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Competitor Analysis

Mapa can take you beyond the login, letting you experience the breadth of digital banking experiences offered to customers. Our Digital Banking Dashboards, and accompanying quarterly reports feature the insights we gather from our portfolio of live bank accounts, plus insights from our expert analysts.

So you get unparalleled competitor analysis, benchmarking, strategy recommendations based on evidence, and a detailed look at the best features, functionality and design.

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Consumer Insight

What does the consumer journey look like in your competitors’ online offering? Is the user experience pleasant and straightforward, or do they face hurdles to completing application forms, accessing account information and performing everyday financial tasks?

Whether you want a deeper understanding of the cross-device consumer experience for one competitor or an overview of how consumers interact with digital banking services across providers and markets, we can help.

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Bespoke Consultancy

Whether you are seeking inspiration from best-in-class innovations or a window into specific areas of competitor activity, our unique, observation-based perspectives will inform and enhance your decision-making. We can shine a light on areas that are otherwise off-limits, providing you with the full picture on which to base your strategy. Mapa has been advising clients for over two decades. Combining this experience with our unique access to competitor activity allows us to deliver powerful, actionable insight.

Think of it like this: would you rather have a painting described to you or look at it for yourself? See the full picture with Mapa Research.

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You’re in great Company

We help some of the world’s leading Financial Services organisations to understand their digital landscape

    Stephen Sherwin

    Head of Mobile Development

    Allied Irish Banks

    Dave Palmer

    Senior Manager, Digital & Mobile

    Nationwide Building Society

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