We go beyond the login to showcase the breadth of digital banking experiences offered to customers.
Our dashboards, reports and consultancy projects all feature the insights we gather from our portfolio of live bank accounts, along with insights from our expert analysts.
When you look at your competitors, how much can you see? Not as much as we can. We provide our clients with a unique window into their competitors’ online activities using our worldwide portfolio of live digital bank accounts. We explore, analyse and document the workings of real accounts, bringing the user experience to life from both public and secure online and mobile banking services. We provide real benchmarks through our comparative Dashboards, evidence-based analysis of key topics in our Insight Series reports, and immersive learning in our Experience Workshops. Access all areas with Mapa Research.
What does the consumer journey look like in your competitors’ online offering? Is the user experience pleasant and straightforward, or do they face hurdles to completing application forms, accessing account information and performing everyday financial tasks? Whether you want a deeper understanding of the cross-device consumer experience for one competitor or an overview of how consumers interact with digital banking services across providers and markets, we can help.
Whether you are seeking inspiration from best-in-class innovations or a window into specific areas of competitor activity, our unique, observation-based perspectives will inform and enhance your decision-making. We can shine a light on areas that are otherwise off-limits, providing you with the full picture on which to base your strategy. Mapa has been advising clients for over two decades. Combining this experience with our unique access to competitor activity allows us to deliver powerful, actionable insight. Think of it like this: would you rather have a painting described to you or look at it for yourself? See the full picture with Mapa Research.
Challenger bank Mondo has received a banking licence from the Financial Conduct Authority and Prudential Regulation Authority, and has rebranded as Monzo. This follows a legal...Read More
In the past couple of years, there has been a significant increase in contactless payments around the world. It’s not only that customers...Read More
One of the timeless questions in banking is how to achieve the right balance between security and ease of access for customers. Many of our...Read More
The Competition and Markets Authority (CMA) has today published its findings from the retail banking market investigation that was started in 2014. The final report...Read More
In the days immediately following the referendum, we published a blog post discussing what the implications of Brexit for digital banking might be. We...Read More
The evolution of digital banking has made it easier for customers to self-serve. In turn, brands are forced to rethink how they encourage customer loyalty....Read More
Within the the same week, the BBA has reported a significant rise in mobile banking app adoption, while ComScore has announced...Read More
Money20/20 is now less than 90 days away, and Mapa Research - which now has a presence in the US - is celebrating by announcing...Read More
Mapa Research is once again partnering with FinovateFall, the digital banking and FinTech event taking place in New York this September. On the 8th and 9th September 2016,...Read More
After the 2008 recession, players in financial services have been forced to rethink their sales techniques. The sales culture of the past has now moved towards...Read More